6:30 AM – Rise and Shine
Starting my day early is crucial in the fast-paced world of digital marketing. After my first cup of coffee, I’m already scanning through industry updates and algorithm changes that might affect our 400+ clients across Buffalo and beyond.
8:30 AM – Team Huddle
Walking into our downtown Buffalo office, the energy is already buzzing. Our morning standup includes updates from our SEO specialists, web developers, and content strategists. Today’s focus: optimizing a website for a local home improvement client while finalizing a new cannabis dispensary’s digital strategy.
10:00 AM – Deep Dive into Analytics
At Range Marketing, data drives everything we do. My morning involves:
– Analyzing keyword performance for multiple clients
– Reviewing website traffic patterns
– Assessing conversion rates
– Preparing performance reports
12:30 PM – Client Consultations
Lunch is often working sessions with clients. Today, I’m walking a home services company through their latest SEO improvements while our web development team showcases a new responsive design prototype.
2:00 PM – Strategy Development
The afternoon focuses on refining digital strategies. Our team collaborates on:
– Content calendar planning
– Technical SEO adjustments
– Website optimization recommendations
– Local SEO initiatives for Buffalo businesses
4:00 PM – Project Management
Late afternoon involves ensuring all projects stay on track. From cannabis industry compliance checks to home improvement website launches, every detail matters.
5:30 PM – Planning Ahead
Before heading home, I review tomorrow’s agenda and set priorities. In digital marketing, being prepared for the next day’s challenges is essential for success.
Working at Range Marketing means being part of a dynamic team that’s constantly evolving with the digital landscape. Whether we’re crafting SEO strategies or designing cutting-edge websites, every day brings new opportunities to help our clients succeed in the digital space.